Visitors can just leave your site within a span of a minute if they feel bored and dissatisfied with what you provide to them. It’s not also practical for you to just wait for another visitors and prospects to recognize and fully use your site in its optimum level. One advice here would be to make personalization that provides relevant content to the users, making them interested and engaged prospects. Fortunately, the tools that you need to make this possible are already available. The only thing to do is to personalize your content based on the user’s preferences, needs and wants. If you always experience being left out, there is probably something wrong with your site and here are some of the major reasons that can explain why:
You Give Your Customers Broad and Unspecified Advertisements
Too many advertisements can become an annoyance for your web users especially if these ads are irrelevant to their wants and needs. This creates a negative user experience. If you are still new to the work field, at least you have to monitor and be very cautious in your advertising messages. However, it is also impractical to remove the ads that greatly benefit your revenue. So, what would you do? The most effective way to fix this problem is to personalize you advertisements to every user that visits your site. Personalize them in a way that they target each individual differently, making the advertisements less annoying and more interesting to explore. Modern CMS solutions help web authors design and structure their rules that make personalizing ads much easier. The ads are automatically personalized based on the site visitor/user’s preferences which are taken form his/her past site history and profile information. Through this information, ads that suit the user’s wants and needs are then shown to him/her. It’s alright to add advertisements for extra revenue. However, remember that you have to provide interesting content with relevant ads that will make the user experience better and effective
You Provide Too much Irrelevant Content
Be straightforward. Do not provide unnecessary content for your users because it might bore them. Too much information and content can also redirect you from your goal of providing your users an effective and efficient user experience. For instance, Google’s search interface and algorithm are known to be very efficient. In results, Google’s search engine is considered to be the most used because it was simple and plain straightforward, on point and quickly provides relevant information to users. Your content must provide better or at least the same value. With appropriate way of handling and with the help of modern technology, your personalized content can also be like that of Google.
You have Out-of-Date Content
If providing your users with irrelevant content results in annoyance, providing them with outdated and/or undesirable content will surely make users withdraw from your service. Being high-tech means that you have to provide updated sites with updated tools. This can reflect your ownership as “committed to customers” and the quality you provide. If you want to attract more customers, make sure you make your content as updated as possible.
Your Lead Generation Tactics are too Obvious and Blatant
We always talk about content because basically, it is the most important element to consider for any business. What to do then? Make your web visitors see this value. A “lead form” from leads (potential sales contacts) can make your customers feel intimidated. Most of the visitors on web want to be private and do not want to share personal information. However, you can have both advantage of not being too aggressive and still be able to entertain leads on your site. This can be achieved by having fully-automated tools that make your lead forms not so aggressive but also make them more visible. With this, your leads are gained quickly without compromising visitor’s comfort.
Your Content is just Passive and Less Enticing
One of the ways to avoid being “Passive” and not remarkable is to provide an “exit extent offer”. It basically means that every time a user attempts to leave your site, provide your prospects with valuable and relevant content which will rivet your customer’s attention, enough to make them go back and visit the page again. Formulate strategies that you can apply on your content before they exit your site. In this way, they will consider to visit again. This strategy is proven to be effective which can make a huge impact on your overall conversion of leads.