Let’s assume you want to start an ecommerce website, and you intend to sell a lot of products, well you’ll need exceptional product pages. Shoppers can be a tough nut to crack when you cannot interact with them. Your page, your photos and your website are the primary negotiators in this deal. In other words, you need to give some thought before you design your product pages, and pay attention to all of the small details to truly tap into its prolific potential. Here are some tips that will help you create an incredible product page for your ecommerce website. [Read more…]
In this post, we will share to you the four strategies that will help you in your social marketing and bring your ecommerce business to the next level.
- Go to where your targeted customers are.
Use these steps to find out where are they: First, ask them by sending a short survey to your target customers that can provide a great wealth of knowledge. Second, monitor social sites by using free tools to know where customers are making conversations about your brand and your competitors. Third, leverage your stats because they are pretty transparent on their user statistics. Lastly, review their back links, announcements, job postings, and keyword ranking of your competitors to know about their progress.
- Monitor what the competition is doing.
Invest your time in conducting a review of your top competitors in social web by doing it on your own or by hiring a reputable internet marketing solution firm.
- Provide exclusive offers through social media sites.
Try promoting a contest by offering exclusive items or free shipping to your media fans or followers and update breaking news or product related announcements to your social sites.
- Don’t just promote and push products.
To sell products is the main goal of your ecommerce site and with too much promotion and less engagement, you’re too far to reach success. Share news and stories from relevant industry to your social media profiles. Participate in forums and discussions; create a blog on your site and feed blog content on your social media accounts.
Check this out for further information about the article at 4 Social Media Strategies To Boost Ecommerce Business Sales.
These eight (8) steps will take you to high power content marketing machine. So let’s get started and here they are.
- Sharply Focused
Find and get your best buyers within the segment, and understand them and the journey they’re on.
- Hire a Managing Editor
Managing editor is one of the factors to develop a content strategy, manage your content creation, and delivery processes. Hiring a managing editor is quite not affordable, if so you can do it and allocate your time to get the content going.
- Build a Content Creation Community
Building a real-life and virtual communities will help you spread your content marketing effort outside the marketing team.
In making your ideas, the way to generate ideas is to understand well your customers’ field of interests.
In the organization of marketing, the content production didn’t get used to the pace required to be a publisher. Those who go into it poorly prepared can soon find themselves in operational logistics.
- Audience Development
After you publish your content, the next thing to do is aiming for visitors with that content which is called Audience Development. This has four (4) major buckets: 1) Influencers, 2) Search, 3) Paid, and 4) Syndication.
- Conversion & Nurturing
The content that you produce will earn links and drive traffic to your site. During this stage, we focus on the final steps which are convert site visitors into leads and nurture leads into customers.
- Measure and Optimize
In the form of a content grid your plan laid out on how to attract potential customers and move them. It’s important to have your machine running in order to understand what is working, what is not working, and how to improve it.
Siteber provided an inforgraphic to this article, to view check it out at 8 Steps to Build Content Marketing Machine.