While enterprise owners are seeking for their company’s website redesigning, they often forego essential elements like planning and research. Instead, they dive right into designing and often come up with subpar final products. On the contrary, taking the time to understand the steps of an effective redesign campaign will yield to a marketing success for the company later on. Changing web trends and audience interests plus proper formatting are the most effective efforts of redesigning. These factors are embraced by enterprise owners to get the greatest lead most likely for their websites.
In a short relative amount of time, website redesigning has progressed a long way. Present day’s advanced responsive designs built using the latest CSS is way better than the distant past. Compared to the single column websites with text going all the way across a gray background, today’s technology is much better. An update of the enterprise’s website design does not only mean that they are upgrading to a better technology. Enterprise owners are also providing a more valuable user experience thus improving the brand trust.
The success or failure of the design of a website has a bigger impact on the enterprise that’s why it is crucial than almost any other factor. It alters the search engine rankings, traffic, user-friendliness, and conversions. Your website is connected from the content to the URLs and also from the navigation so everything in it is important. Everyone has fears when it comes to website redesigning. For the reason that it is costly or you will choose the wrong CMS and it will hinder your enterprise from moving forward. Fortunately, all these fears can be solved and are easy to overcome. Below are some of the most common doubts we hear when redesigning a website and on how we help the users to surpass those myths.
Content is everything, the more the merrier
Filling their home and landing pages with more content is one of the most common mistakes among growing enterprises. In website redesigning, more content does not mean and equal and a more effective website. A common practice is that enterprise owners often overload their pages with text and content. This method is impractical for search engine optimization (SEO) thus leading to the detraction of their site’s readability.
In some manner, marketing yourself online is similar to print marketing. Simple to understand, to-the-point and compact are the best messages. Just because it is your website, a limitless medium, that doesn’t mean that you should fill it with everything you want. So, refrain from presenting every offer and piece of content you have on your home page.
Overstuffing content on a single page is not advisable, rather it makes much more sense to expand horizontally, across tabs and sub-pages, and multiple web pages. During website redesigning, unify your pages around one offer, conversion tool or idea. You should have a core message tying the elements together on your web pages. Overloading your page with additional, irrelevant content should not be done.
Like most of the others, your topic and your target audience must be considered when redesigning your site. Keep that important rule in mind and you’ll be good.
Audiences will always love the content
How they think of their visitors is often one of the major misconceptions of the growing enterprises. A common mistake when learning how to design a website occurs when enterprise owners view themselves as their visitors. Often, they are asserting that their visitors’ values are ideally a mirror of their own. Thus, they upload content and construct web pages around what they would find engaging and attractive.
This is really not true at all. Those web design decisions made with justifiable evidence of your target market’s end-goals, tastes and interests are the most profitable. Try creating target profiles or fictional personas to frame your website redesigns. Don’t make assumptions what your target audiences want to see.
You can create a final design product by appealing to the motivations and values of these persona targets. In this sense, your website design is appealing to a broader audience because it is beyond engaging than you think.
Redesigning is expensive
One primary concern of website redesigning is this one. For those who are new to the field, find someone who can do it for less. Looking for the cheapest quote that covers everything you need might end up driving yourself crazy. It will end up most likely for you to ask for anyone in the family designing your website and likely not accomplishing your actual goals. So, what can you do? For you to avoid this, set clear goals ahead of time. Clearly, identify your goals whether meeting up a deadline or generating real and qualified leads. These should be outlined in your calls with prospective web design enterprises. Also, make sure that these goals are stated in your RFP (request for proposal).
This will eventually be a way to saving money if you design your website properly. Knowing exactly what’s working and what isn’t will lead you to improve your marketing and sales. You can also make your site transparent and measurable. By this, it means that you are not wasting money on tactics that aren’t functioning. Discovering opportunities to eliminate things you don’t need can cut out unnecessary expenses. Setting your heart on something cool and trendy but isn’t needed should be eliminated. Finally, invest in a discovery phase and come at a design with an open mind to ensure your site is on the right path.
Try the latest trend and forget the basic rules
Formatting your web pages to attract and engage visitors is a good and artistic way of redesigning your website. But also bear in mind that there are web design standards that you should take into consideration. These should uphold the basic, common sense rules of web designs among enterprises if they wish to craft the best new web pages possible.
Layout consistency is one of those rules. The visitor’s impressions are susceptible to change if the page is not legible and without cohesiveness. Disorganized layouts can tarnish a visitor’s opinion not just your website, but also your enterprise. It can also take away the website’s professional appearance.
In addition, balance and simplicity come next. They are the broader concepts that should be looked upon in website designing. These concepts help connect visitors with your web pages and promote attractiveness more so than mixed-up or overstated formats.
Our website already looks perfect
The use of Internet has affected the way people browse in recent years. Instead of sitting in their desktop monitors, they are now using their mobile device or tablet. This leads to the drastic change of web developers in website redesigning. They are looking into possible ways to instead fit a website to one screen size but to any screen size. If you already have a website within the past few years, you may have heard about the term responsive design. An approach allowing a single design to fit different screen sizes. To ensure an optimal viewing experience, one must take into account these responsive websites when designing your website.
Your website might look fine to you on your desktop but what about the other screen sizes, what about mobile? Nowadays, responsive sites are a necessity plus it is nice to have one. SEO optimization, security issues and site load time might be the other issues that might not be present at first glance and these can all affect your site’s performance. When faced with trouble following a trend that was popular at the time but isn’t working well, consider re-evaluating.
A poor user experience is one of the most hidden problems of a poor website performance. As a matter of fact, a redesign to improve the overall user experience has been launch by the 14 % of marketers. (HubSpot) Mostly, the websites are only talking about the enterprise and are product centric and only a few of them are user-centric. These few are designed to give the visitors the information they need, thus solving the problem. In addition, they answer questions and inform the visitors they need and for where they are in the buying cycle. So you must bring a user context into your site experience design.
Redesigning will change the business goals
Having an open mind helps. You may have an idea in mind and on how you can use it to accomplish your goals but looking through the site as a whole, there might be another way. It could be a better solution available. It is important to research about choosing the CMS for your needs. For most, it is what they feared, that they might not be able to integrate with other systems like their CRM. However, you do not have to worry about spending months and months redesigning and come up disappointed with the outcome. Why so? Because an approach that works to avoid risks associated with the traditional web design is now available. It is called GDD or Growth Driven Design. It creates a real impact while making improvements to your website and as well as continuously learning. Clearly defining your goals and having it in place is the key factor. By taking the time to figure it out and on what is needed in your site, rest assured you are on the right track.
Related: Will My Website Be Mobile-Friendly?